LifeStyles

LifeStyles have been champions of sexual health, sex education and safe sex since 1905. The ‘Great Expectations’ platform was developed during a significant period of societal debate on sex, gender, consent, equality and empowerment – all at a time when young people were isolated and yearning for connection and human touch. The creative embraced the clumsy, messy reality of sex and the emotional anticipation of genuine human connection.